Small Business Online Marketing Guide – The top 5 ways to market a small business online:
- Social Media Marketing: Utilise platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with your audience, share content, and run targeted ads.
- Search Engine Optimisation (SEO): Optimise your website for search engines to improve your organic search rankings and increase visibility to potential customers.
- Content Marketing: Create high-quality and relevant content such as blog posts, videos, and infographics to attract and retain customers by providing value and information.
- Email Marketing: Build an email list and send out regular newsletters and promotional emails to keep your audience informed and engaged.
- Pay-Per-Click Advertising (PPC): Use platforms like Google Ads to create targeted ad campaigns that appear in search results and on websites, paying only when users click on your ads.
These strategies can be highly effective in reaching and growing your online audience for your small business.
Click the links to dig deeper into each topic.