I will help you find your customers and connect with them through small business social media marketing & SEO. Through a variety of methods including:
Social Media Setup & Management
- Setup a professional profile on the major social media networks and also smaller ones that are relevant to your niche.
- Publish quality images and optimised information to enable your customers connect with your brand quickly and easily
- Creating data-driven ideas for posts that your audience will engage with, gaining likes and followers
- Using automation to post frequently, getting into users’ feeds often and creating a buzz about your brand
- Commenting and responding to potential customers and maintaining high levels of responsiveness to make more sales
Learn more about my Social Media Marketing service.
Search Engine Optimisation (SEO)
I’ll optimise your online presence to get customers from searches by:
- Creating your website and content utilising the latest techniques so your website is found by people searching
- Submitting your site and updates to ensure the search engines rank your pages quickly
- Building your online reputation so that search engines give you more authority in your niche
Learn more about my Search Engine Optimisation (SEO) service.
Managing Your Online Reputation
Good reviews are a great way to build trust with your brand. Your customers are already looking for what other people say about your business before they even contact you, so it’s important that you monitor and maximise your Online Reputation. I will help you:
- Setup professional profiles with Review Sites e.g. Google Business, Facebook Reviews, Trust Pilot etc
- Monitor your customer service reviews
- Encourage happy customers to leave reviews after each purchase
- Make amends, publicly, when your business falls short of customers’ expectations to minimise the damage of bad reviews
- Monitor the internet for any mention of your brand so you stay informed of customer satisfaction
Advertising Setup & Management
I will help you start and build your advertising efforts, accessing high quality/low cost advertising channels that are right for your brand. Ensuring you get the most return on investment for your budget:
- Google Pay Per Click Ads
- Facebook/Instagram Ads
- YouTube Video Ads
- Display Ads
- Email Marketing
- SMS/Mobile
Whilst working on STEP 2 – CONNECTING, we will also be working on STEP 3 – CREATING.
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